Jan 29

Customer Reviews: Good for businesses!

Customer Reviews are a huge part of your BBB Business Review. All reviews submitted to BBB are verified by BBB staff, meaning that the person reviewing your business used your services. Businesses with customer reviews are 204 percent more likely to be viewed as offering quality products or services and 199percent more likely to be viewed as caring about their customers.

Your customers should be encouraged to submit reviews because it helps their peers make a decision. In a recent study, 92 percent of consumers read reviews to determine quality of a local business.  Eighty percent of people trust online reviews as much as personal recommendations. Customer reviews are frequently being used to research more types of businesses than ever before. Use this knowledge to your advantage, and remind customers of the value of a review.

Click here to read more about BBB Reviews.

customer reviews

Share

Jan 28

IRS scam calls continue

IRS Scam

Do you know the warning signs of a tax scam?

The IRS scam is more prevalent than ever. As people gather their W-2 and other documents to file their taxes, Better Business Bureau of Upstate New York knows scammers are ready to try and take advantage.

BBB reports the IRS scam is number one for 2015, according to Scam Tracker. Of the first 10,000 reports processed by BBB, 24 percent were the IRS scam. For the Upstate New York service area, it was 19.8 percent.

Here are the two common tax scams to avoid:

Phone calls. People are consistently reporting to BBB that they received calls from “IRS representatives” who claim they owe taxes and must pay or be arrested. At this time, the IRS will never call you, only send you a letter.

Email phishing. The subject “you are to update your IRS e-file immediately” is a scam. If you get one of these messages, do not respond or click on the links. Forward the email to the IRS.

There are other ways you can lose money this tax season: 

Say no to refund advances.  It could mean high-interest rates and it doesn’t get you your refund faster. Beware of “prepaid” lines of credit, too. If you go for either, you’re giving away some of your refund to a money lender. Do not use a tax preparation services that promises larger refunds than the competition, and avoid tax preparers who base their fee on a percentage of your refund.

When looking for a tax preparer, ask around. Get referrals from friends and family. Click here for a list of accredited tax preparers in Upstate New York. 

If you file your own taxes, use BBB’s checklist:
• E-file only from secure computers (no unsecured WiFi)
• Don’t file taxes from a link in an email
• Mail tax returns from the post office
• Shred old tax returns after 7 years of the filing date.

Share

Jan 28

Data Privacy Day 2016

Data Privacy Day 2016 is here. What does that mean? It’s the day that we work to create awareness about the importance of privacy and protecting personal information.

BBB is proud to be a part of Data Privacy Day through our involvement with the National Cyber Security Alliance. 

BBB and NCSA worked together to create 5 Steps to Better Cybersecurity

Click on the photo to learn more. 
data privacy

Five quick steps can help you protect your data

Follow us on Twitter @BBBUpstateNY for more updates, or follow the hashtag #PrivacyAware. 

Share