Saturday, November 25th is the day to support Small Businesses for Small Business Saturday. Small Business Saturday started in 2010 by American Express, a BBB Accredited Business.
The goal is to encourage shoppers to support small, local businesses. Each year the message and movement get bigger.
Better Business Bureau of Upstate New York is pleased to support Small Business Saturday for the sixth year and urges consumers to support small businesses in their community.
BBB’s Community Partners are working with businesses in their regions across Upstate New York to support Small Business Saturday.
Small Business Saturday by the numbers:
Number of Small Businesses: There are 23 million small businesses in the country.
Overall Sales: An estimated 112 million consumers reported shopping at small businesses on Small Business Saturday, marking a 13 percent increase from 2015.
Engaging Others: 81 percent reported encouraging friends and family to shop or dine small as well.
Local Support: Among those who shopped on the day, 32% reported attending a community event.
Social Media: November through the 26th, there were nearly 250,000 social media posts combined on Facebook, Instagram and Twitter using #ShopSmall, #SmallBizSat and/or #DineSmall.
Awareness: 72 percent of U.S. consumers now know about Small Business Saturday.
Remember, you can always look up your local businesses on our website at bbb.org.