Another Facebook “like farming” is making the rounds; know how to spot it

Another day, another Facebook “like farming” post is making the rounds, tricking people into thinking if they share a post they will win big.

Example of like-farming on Facebook

People think by liking and sharing a post and making a comment, they are entered to win.

Better Business Bureau of Upstate New York hears from people all the time who ask “is this real?” Sadly, it’s not.

Land Rover

Land Rover telling a Facebook user it is not affiliated with any offer

This is a common practice known as “like farming.”

Like-farmers create a Facebook page to lure people into liking or sharing the page, by promoting a giveaway or something else. After the page gets hundreds of likes and shares, the like-farmers may change the information to promote something else, such as products that they will receive commissions for selling. They may also sell the page and information that was collected from the “likes” with a more direct threat of gaining access in an attempt to gather credit card numbers that may be stored for certain Facebook apps, passwords or other personal information.

If you “liked” a page or shared what you thought was an offer or a contest, go back into your activity log to check. You may see pages that were not what you originally thought it was.

BBB offers the following advice to avoid like-farming pages:

Think before you click. Is that page really the page that represents the company? Before you like, look for the blue checkmark that indicates the page is real and verified by Facebook.

Read the comments. If several people are posting “fake” or “scam,” check out the verification or do a quick Internet search to see if it is real or not.

If it seems too good to be true…it probably is.

For more information on how to spot like-farming, read this article from USA Today.

To report like-farming to Facebook, click here.




1 comment

  1. Thank you for sharing such an informative blog.

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