Customer Reviews are a huge part of your BBB Business Review. All reviews submitted to BBB are verified by BBB staff, meaning that the person reviewing your business used your services. Businesses with customer reviews are 204 percent more likely to be viewed as offering quality products or services and 199percent more likely to be viewed as caring about their customers.
Your customers should be encouraged to submit reviews because it helps their peers make a decision. In a recent study, 92 percent of consumers read reviews to determine quality of a local business. Eighty percent of people trust online reviews as much as personal recommendations. Customer reviews are frequently being used to research more types of businesses than ever before. Use this knowledge to your advantage, and remind customers of the value of a review.